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The objective of this study is to evaluate whether the ESP coursebook of the
first semester Graphic Design students is suitable for meeting the Graphic Design
students’ needs and industry’s need.
The theoretical framework of this study basically incorporates a set of
criteria proposed by Romero (1975), Tomlinson (1998), and Brown (2001). The
criteria include physical appearance of the book, content, grammar, vocabulary,
exercises and activities, as well as general assessment.
The design of the study is qualitative which covers characteristics of a case
study. The data were gathered by means of questionnaire distributed to 47
participants (comprising 40 Graphic Design students and seven Graphic Design
practitioners) and interview which was administered to 15 participants (consisting
of 10 Graphic Design students and five Graphic Design practitioners).
The finding reveals that both Graphic Design students and practitioners have
positive opinions about the ESP coursebook. Majority of the students and the
practitioners stated that all elements in the coursebook were very appropriate with
the graphic designers’ need. The topics presented were interesting and relevant to
the graphic design students’ and industry’s needs. Furthermore, basic grammar,
vocabulary, exercises and activities provided were sufficient for the first semester
Graphic Design students. It indicates that the content in the coursebook is up-to
date and helpful for the students to understand the English classes and more
importantly, it covers topics relevant to Graphic Design industry. And the most
interestingly, the coursebook is in line with the ESP theory which is few, if any,
available for PoliMedia throughout Indonesia.
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