Modern business is a complicated entity. There are many factors which influence and determine the business activities, among them are managerial organizations, scientific technology and political - social, anectural factor. The complexity of the business is caused by the social activities of community. As social activity, business has been realized in many ways. All factors which support the complexity of modern business have been learn and analyzed through scientific approach, especially in economics and management. The questions will be whether the profit target of the business is opposed the ethnic? or even in the contrary whether the ethnic are opposed the business profit oriented? is it still relevant to talk about ethnics in profit oriented business.