Abstrak
This study was proposed to test a conceptual framework of correlating corporate image with the business customers in segment of the tourism industry. The data were obtainede with the correlationan method to the 36 participants who are the manager of those business customers of Saung Angklung Udjo,PT.on addition, the sample were solicited with purposive sampling methode. To measure the corporate image as the 1st variable in this study, theory from Frank Jefkins (1999) were used. In other hand, the measurement of business customers loyality as the 2nd variable had been operationalized according to the customer loyality studys from Morais et. at (2004). Using the Rank Spearman's correlation coefficient, with significance level 0.05, Rs=0.662,tcal>ttab and dk=34, The result indicated that the corporate image was positively assiciated with the business costumers' loyality. The findings revealed that if business customers perceived that corporate already had a negative image, they in turn showed the low loyality to the corporate. Further, determination coefficient resulted d=43.82. This finding supported that, in this case, corporate image as the variable gave the contribution as much as 43.82% to the business customers' loyality.