Abstrak
Political campaign has been expressed in many forms, especially in the form of television advertisement. Through political advertisement people are led to know the democratic messages and to communicate each other as members of society. The political adverstisement, however, however, brings itself both as the medium and the message, both the message that the people should learn together ang the medium of supply and demand that touches tha pathos of the people. The politic and the market, therefore, go hand in hand in the political advertisement. Facing this double role of the political advertisement, the article proposes the relation between vitrue ethics and political communication from the beginning. The question that will be answered in this article is: could the political communication be free from the market interest ? How does the market interest damage the political communication?